Marc Seria, a Spanish businessman and candidate running against the current president of FC Barcelona, Joan Laporta, has unveiled an election campaign that prominently features the potential return of Lionel Messi to the club. With elections set for March 15, Seria is leveraging Messi's iconic status in hopes of swaying voters. He has shared promotional images on social media depicting Messi with his famous number 10 jersey and the message "We are happy to see you again," echoing a past campaign slogan used by Laporta, who is favored to win re-election.

Seria believes that Messi's return could lead to a significant economic boost for Barcelona, especially in marketing and merchandise sales. He has highlighted how the excitement surrounding Messi's possible comeback could translate into heightened ticket sales and a potential price increase of up to 30%. This strategy aims to resonate with fans who hold an emotional connection to Messi, further emphasizing how crucial the superstar's presence could be for the club's financial recovery.

The implications of Seria's campaign strategy not only reflect the ongoing importance of Messi to the Barcelona fanbase but also signal the intense competition within the upcoming election. With Laporta being the strong incumbent, Seria's appeal to nostalgia and financial incentives may play a crucial role in reshaping voters' perceptions leading up to the election date. Whether these tactics can alter the electoral landscape remains to be seen, but it certainly places Messi's legacy and potential return at the forefront of conversation in Barcelona.