Feb 18 • 10:33 UTC 🇪🇸 Spain El País

Marc Ciria, pre-candidate for the Barcelona elections, displays a banner with Leo Messi's image: "Eager to see you again"

Marc Ciria, a candidate for the FC Barcelona presidency, has unveiled a banner featuring Leo Messi as part of his election campaign ahead of the upcoming club elections.

Marc Ciria, a pre-candidate in the upcoming FC Barcelona presidential elections, has made a striking move by displaying a large banner with a famous image of Leo Messi. The banner reveals Ciria’s intentions and his attempt to connect emotionally with the club’s fanbase ahead of the elections scheduled for March 15. The phrase on the banner, "Ganas de volver a verte," which means 'Eager to see you again' in Catalan, emphasizes the longing felt by fans for the return of Messi to the club after his departure in 2021. This action is particularly significant as it harkens back to a similar campaign tactic employed by Joan Laporta in the 2021 elections, where Laporta showcased a banner featuring Messi near the Santiago Bernabéu stadium. Ciria’s banner not only attempts to evoke nostalgia but also seeks to align himself with one of the most beloved figures in the history of FC Barcelona, potentially consolidating his image as a leader who cherishes the club's traditions and emotional connections. As the election date approaches, campaign strategies like Ciria's demonstrate the passion and theatrics often associated with major football club elections, especially one as iconic as Barcelona. With the hopes of many fans resting on the outcome, candidates are likely to continue pulling on the heartstrings of supporters in order to garner votes for their vision of the club's future.

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