The emergence of AI-generated videos featuring popular actors such as Tom Cruise and Brad Pitt, created by Seedance 2.0 from ByteDance, has stirred intense debates regarding copyright laws. These realistic narratives have raised concerns among industry stakeholders about the unauthorized use of creative works and the implications for content creators and copyright holders. The use of such technology has made it easier to replicate copyrighted materials, leading to questions about the adequacy of existing copyright protections against these innovative tools.

Following criticisms of the AI-generated content, the Motion Picture Association (MPA), which represents major studios including Disney, Warner Bros., and Sony, has condemned the video generator for allegedly utilizing protected works without authorization. The MPA argues that this lack of robust copyright safeguards facilitates the reproduction of protected content within the United States, underscoring the need for a reevaluation of copyright enforcement in the face of advancing technologies. These concerns are further amplified as the creative industry grapples with how to adapt to the unique challenges posed by AI.

In contrast, ByteDance, the parent company of TikTok, has praised the Seedance 2.0 system, claiming it marks a significant advancement in production quality, leading to rapid virality across social media platforms. This dichotomy between creative rights protection and technological advancement presents a complex landscape where the industry must navigate the balance between innovation and the preservation of intellectual property rights, prompting a broader discussion on the future of creativity in the digital age.