Fondazione Fiera Milano has initiated a new phase of cultural integration by signing a protocol aimed at promoting and enhancing artistic and cultural endeavors alongside major cultural and institutional organizations in the area. This initiative builds upon the Cultural Table established last October and is part of a broader strategy to support the Made in Italy alliance. The goal is to solidify the role of the fair system as a strategic infrastructure for economic, social, and cultural development in the country, ensuring increased international competitiveness and the creation of shared value.

The protocol outlines operational elements including the development of an online platform dedicated to the integrated promotion of cultural offerings. This platform will compile information on festivals, exhibitions, conferences, training initiatives, and thematic programs, thereby fostering the establishment of local networks among institutions, cultural entities, universities, and associations. Such a collaborative approach is designed to effectively utilize the region's cultural assets and enhance synergy among stakeholders.

As part of this initiative, a cultural info point will also be set up at the Service Center of the fair, serving as a hub for information and support in promoting cultural activities. This collaborative effort is expected not only to enrich the local cultural landscape but also to position Milan as a key player in the international cultural scene, thereby contributing to the economic vitality of the region and reinforcing the cultural identity of Italy.