The Praia Grande city government has announced a new initiative to enhance business and audiovisual skills within the local community by offering 40 openings for courses called Qualifica PG, in collaboration with Sebrae and the Commercial and Business Association (ACEPG). These courses are aimed at equipping residents with digital skills critical for modern business practices and are set to commence in March. Classes will be held at the Commercial Association headquarters in the Boqueirão neighborhood, emphasizing practical applications to improve local entrepreneurship.

Among the courses available, one focuses on Photo and Video for Business, scheduled for March 17, which will provide participants with insights on capturing compelling images and videos to enhance their online presence and attract customers. Another offering is "Faça Digital - Google para Negócios," taking place on March 19, which teaches attendees how to effectively set up and use a Google My Business account to strengthen their businesses' online visibility and integration.

This educational initiative not only aims to empower individual entrepreneurs but also contributes to the broader economic development of Praia Grande by enhancing the skills of its workforce. By equipping locals with essential digital tools and knowledge, the city hopes to foster innovation and competitiveness among its businesses, ultimately driving growth in the community's economy.