Telecinco is facing significant challenges with low audience ratings on weekends, prompting the cancellation of its show ‘¡Vaya fama!’. This program, launched in September, aimed to deliver a light-hearted approach to celebrity and gossip but failed to resonate with viewers, leading to its discontinuation. The show's hosts, Cristina Lasvignes and Fran Ramírez, will see their roles dissolve as Telecinco aims to turn the tides on weekend programming.

The decision comes after several attempts to revamp ‘¡Vaya fama!’ to better compete with ‘D Corazón’ on the La 1 network. Despite these efforts to find a winning formula, the show could not establish a solid foothold or attract viewers, leaving Telecinco to pivot towards ‘El precio justo’, a competition format that has previously enjoyed popularity.

With this strategic change, Telecinco hopes to reclaim viewer interest on weekends, a crucial broadcasting period. By replacing a struggling program with a well-known game show, the network is attempting to address its ratings slump and better satisfy its audience’s preferences during weekend viewing hours.