The article discusses the pervasive use of clichés in media language, highlighting how phrases like 'to hit the hammer' have become ubiquitous across newspapers, radio, and television. The author expresses frustration at the cacophony created by these expressions, which were once reserved for specific contexts like auctions and court decisions. This recurrent usage makes it challenging for listeners and readers to engage meaningfully with the content without being distracted by the language itself.

Furthermore, the article delves into the nature of clichés, suggesting that they possess a life of their own and often lack justification for their continued use. For example, the phrase 'on the tip of the pencil' to signify precise calculations is critiqued for its redundancy, as it is inherently understood that the tip of a pencil holds the graphite necessary for writing. The author also touches on the phrase 'on the tip of the knife,' questioning its practicality when discussing food preparation, as using the blade would be more sensible.

In conclusion, the author calls for a more thoughtful approach to language and encourages media professionals to move beyond clichés. By doing so, they can enhance clarity and communication, ultimately enriching the audience's experience. The article serves not only as a critique but also as a reminder of the importance of language precision and engagement in media.