The article from Folha discusses the theoretical distinction made by philosopher Jürgen Habermas between 'communicative action' and 'strategic action.' In communicative action, participants engage in honest dialogue intending to reach mutual understanding, with sincerity and a commitment to truth. Conversely, strategic action is portrayed as manipulative where the communicator is not interested in truth or understanding but rather uses language and arguments as tools to achieve ulterior motives.

The piece specifically references an article titled 'The hypocrisy of silence' by Claudio Lottenberg and Marcos Knobel, identifying it as a quintessential example of strategic action. According to the author of the opinion piece, the purpose of this article is not to foster understanding or reflection but to trigger predetermined responses, thereby undermining the potential for authentic discourse. This critique points to a broader issue within public communication where honesty is sacrificed for rhetorical effectiveness.

Through this analysis, the author warns against the dangers of strategic communication, suggesting a growing trend in public discourse that prioritizes manipulation over honest dialogue. The implications of this practice can be significant, as it encourages division and misunderstanding rather than fostering a society based on mutual respect and genuine communication. The call is for a return to authentic discourse where the goal is understanding rather than manipulation, urging readers to be vigilant in their consumption of information.