The newly launched campaign "Lower the Threshold" in Latvia seeks to increase public awareness about various forms of discrimination, emphasizing the need to recognize the subtle biases that individuals may harbor within themselves. The campaign focuses on the importance of identifying and confronting prejudices that may unintentionally create barriers for others in society. It encourages citizens to reflect on their own biases and to actively contribute to a more inclusive environment. In Latvia, instances of both direct and indirect discrimination are prevalent, with particular emphasis on the discrimination faced by individuals due to their age, disability, and gender. The challenge of intersecting discrimination is significant, as it means that, for example, age and gender discrimination can overlap, further amplifying the obstacles that affected individuals face. This reality makes it imperative for initiatives like the "Lower the Threshold" campaign to address these issues comprehensively. Moreover, a recent study conducted by the Ministry of Welfare revealed that 40% of the population in Latvia has encountered various forms of discrimination in areas such as education, employment, healthcare, and daily interactions. The campaign aims not only to create awareness but also to facilitate discussions about the implications of discrimination on equal opportunities for individuals, highlighting its pervasive impact on families and communities, as well as the necessity for collective action to foster societal change.