Kaunas is set to host the 15th M.A.M.A. music awards ceremony, expected to attract thousands of fans and industry representatives, alongside a music industry conference addressing key issues in the sector.
This week in Kaunas, the 15th M.A.M.A. music awards ceremony will take place on Friday night, drawing nearly 10,000 fans of Lithuanian music, along with thousands of representatives from the country's entertainment sector. The event will celebrate the brightest stars from various music genres over the last year, highlighting their songs, albums, and music videos. While the awards are a focal point, the ceremony will also feature standout performances specially created for the occasion by popular artists including Evgenya Redko, Rokas Yan, and many others, making it a pivotal event in Lithuania's cultural landscape.
In addition to the awards, the Lithuania Music Industry Conference will be held in Kaunas on February 19–20, aimed at uniting representatives from the cultural sector. This event, now in its second iteration, will delve into various issues facing the industry, exploring possible solutions and current trends. Notable speakers will include prominent figures in the industry, such as Agnė Begetė, Ramūnas Zilnys, and Dmitrij Go, who will offer insights into the challenges and opportunities present in Lithuania's evolving music scene.
Overall, this week represents a significant moment for Lithuania's music industry, illustrating both the celebratory and serious aspects of the sector. The convergence of fans, artists, and industry professionals at such events underscores the importance of music in Lithuanian culture while also addressing the industry's future direction and sustainability.
