The M.A.M.A. red carpet is an essential event in Lithuania’s music and fashion scene, occurring this Friday and drawing attention to the intertwining of music and fashion. The red carpet showcases the latest styles dictated by leading Lithuanian celebrities, influencing what the public will listen to and wear in the coming year. The event garners prolonged discussions on fashion choices and musical performances long after its conclusion, reflecting its cultural significance.

This year, the red carpet event will be hosted by well-known figures in the media, including stylist Marija Palaikytė, who will focus on the celebrities' outfits, and music journalist Ugnė Martusevičiūtė, who will highlight the prominent Lithuanian musicians in attendance. This broadcast promises to provide viewers with insights into the style moves of Lithuanian celebrities and their impact on future trends, as well as celebrate local musical talent.

Taking place on February 20, the event is organized by the TV3 media group, inviting audiences to witness the highlights of the awards show live. The blend of fashion and music during the M.A.M.A. event not only showcases artistic expression but also reflects societal trends and preferences within Lithuania, making it an anticipated highlight of the year.