Ash Wednesday, occurring on February 18, marks the beginning of Lent, a period dedicated to reflection, penance, and spiritual preparation for Easter within the Catholic tradition. The day is notably recognized by the imposition of ashes during religious celebrations. In João Pessoa and Campina Grande, various masses will be held throughout the day, catering to the local Catholic community's spiritual needs as they enter this sacred time.

In João Pessoa, the celebration kicks off at 7:15 AM at the Mosteiro de São Bento, followed by additional masses at 11 AM at the Igreja das Mercês and at 12 PM at the Cathedral Basilica of Our Lady of the Snows, with the final mass of the day being held at 6 PM, presided over by Dom Manoel Delson, the metropolitan archbishop of Paraíba. This structured schedule reflects the church's commitment to accessible worship during this important religious observance.

Similarly, in Campina Grande, the masses for Ash Wednesday are conducted at the Diocesan Cathedral, with service times set for 6:30 AM, 12 PM, and 5 PM. This effective scheduling allows parishioners to participate at different times, highlighting the significance of the observance and fostering community engagement. Through these vows of faith, local populations in both cities come together to embrace the reflective spirit of Lent, preparing themselves for the upcoming Easter celebrations.