Alexandre Bompard, CEO of Carrefour, outlines his strategic plan for the company aiming for growth and improved profit margins, marking significant changes from previous strategies.
In an exclusive interview with Le Figaro, Alexandre Bompard, the CEO of Carrefour since 2017, introduces his third strategic plan, 'Carrefour 2030', aimed at driving market share growth and enhancing profit margins. Bompard expresses a renewed 'spirit of combat' necessary to sustainably improve the stock performance of the retail giant. His approach underscores the importance of evolving the company's strategies, suggesting that while it's essential to build on successful elements, one must also be willing to dismantle ineffective practices.
Bompard reflects on the journey leading to this new plan, emphasizing the need for innovation and the courage to change direction when past strategies have not yielded results. This transformation comes at a pivotal time for Carrefour, as the competitive landscape in retail continues to shift dramatically with the increasing dominance of online shopping and evolving consumer preferences. The strategy announced aims to better position Carrefour in the market amidst these changes.
The board of directors reaffirmed Bompard's leadership earlier this year, indicating confidence in his vision for the company's future. As 'Carrefour 2030' is set to unfold, the implications of these strategic changes could play a critical role in maintaining Carrefour's relevance in a highly competitive marketplace while addressing both investors' expectations and customer demands.
