A woman has reported notable improvements in her hair, skin, and nails after using a collagen powder that costs just 37 pence per day. She highlighted that her hair has become 'really thick and shiny', receiving compliments from people around her, while her skin feels plumper, which she believes has enhanced her overall quality of life. This personal testimony reflects a growing trend of individuals seeking supplements to counteract the natural decline in collagen production due to aging.

The product in question is The Intelligent Health Collagen Powder, which is made from 100% hydrolysed bovine collagen peptides. Priced at £17.97 for a 450g container, it's marketed as an easily integrated dietary addition that can be included in various drinks such as coffee, smoothies, or shakes. Over the last month, the product has seen considerable sales, with more than 1,000 units purchased, indicating a rising interest among consumers in health supplements that promise aesthetic benefits as they age.

The sourcing of the collagen from high-quality, pasture-raised cattle adds a layer of appeal as consumers are becoming increasingly conscious of the origins of the products they consume. The emphasis on natural, high-quality ingredients can positively influence purchasing decisions, especially among health-conscious individuals looking for effective ways to enhance their beauty regimen and overall health. This trend showcases a shift in how people approach aging and self-care, favoring proactive solutions through dietary supplements.