On Tuesday, October 17, the New York Times published a piece about the Boi Tolo, a renowned block in Rio de Janeiro's street carnival, marking its 20th anniversary this year. The article, titled "A Rio Carnival Party That Goes On and On," highlights Boi Tolo as a symbol of popular celebration, contrasting with the glamor of the official parades. This year's Boi Tolo parade took place on Sunday, October 15, and attracted a massive crowd, reaffirming the block's significance in the carnival scene.

Describing the event as a "marathon on the go," the article explains how Boi Tolo operates without a fixed schedule, route, or itinerary, which adds to the spontaneous and exhilarating atmosphere that attracts thousands of revelers. The New York Times emphasizes the essence of Boi Tolo as representing raw and luminous celebration, deeply rooted in the community, rather than the more structured and glamorous official carnival events.

This coverage not only places Rio's street carnival in an international context, but it also celebrates the cultural diversity of Brazil and highlights the importance of grassroots movements in preserving local traditions. The acknowledgment by a prominent publication such as the New York Times enhances the visibility of Boi Tolo, potentially attracting more tourists and support for the grassroots carnival culture, reflecting the vibrant spirit of Rio de Janeiro itself.