During the Winter Olympics, BBC commentator Steve Cram had to issue an on-air apology after a Canadian curler accidentally dropped an expletive during a match against Team GB. The incident occurred amid a tense women's round-robin curling match, which saw Team GB secure a crucial victory, winning 7-6 despite significant pressure from the Canadian team in the closing ends.

The match featured a series of intense moments, particularly as the Canadian team struggled to keep up after losing their first two matches. With Team GB leading 7-3 after the eighth end, the Canadian team rallied, scoring three points late in the game. This heightened tension contributed to the slip-up, as one of the Canadian players was heard saying