Farma Conde, a pharmacy chain based in the state of São Paulo, Brazil, has entered into an exclusive partnership with the popular food delivery app iFood. This deal means that Farma Conde's products will only be available through iFood, limiting their distribution on other platforms. As part of this alliance, the pharmacy will benefit from competitive advantages on the app, including featured listings, co-created promotional campaigns, favorable commercial conditions, and strategic support with market intelligence data reports.

This partnership aligns with Farma Conde's investment strategy aimed at digital acceleration and expanding its market reach. The products available through this collaboration will include health items from Farma Conde's proprietary lines as well as generic medications produced by MCG Indústria, a subsidiary of the group that also manufactures drugs, including paracetamol. The shift in distribution strategy is indicative of Farma Conde's commitment to adapting to modern retail trends and e-commerce growth, which have become increasingly relevant in the post-pandemic landscape.

Farma Conde's expectation from this exclusive collaboration is substantial growth of their retail network. By leveraging iFood's extensive delivery system and customer base, Farma Conde anticipates a boost in visibility and sales, which could ultimately enhance its competitive position in the pharmaceutical market within Brazil.