Flash, a Brazilian operator of meal and food vouchers, has announced the launch of a new platform designed to assist companies in the management of corporate benefits. This solution primarily targets Human Resources departments, providing a centralized dashboard that consolidates information about all employee benefits offered by various suppliers, including health plans, meal vouchers, gym assistance, and more. This initiative aims to streamline the management process and enhance the visibility of benefits offered to employees.

The innovative platform will feature artificial intelligence assistants to automate operational tasks for HR, such as benefit registration in the system and setting policies based on employee positions. Additionally, it will offer recommendations for improvements to the benefits package based on data analytics from the dashboard. Employees will also have the ability to view their benefits package directly through Flash's mobile application, further enhancing accessibility and engagement with the offerings.

By launching this platform, Flash aims to strengthen its position among large and medium-sized enterprises. Looking towards the future, the company plans to integrate its Central Benefits platform with its partner marketplace "Clube Flash" by the end of 2026, which will facilitate a more seamless experience for companies looking to provide comprehensive benefits packages to their employees, thus enhancing employee satisfaction and retention efforts in a competitive market.