Croatian Telekom issued a formal apology following remarks made by a commentator, Jeličić, during the Studio SuperSport HNL show aired on February 15 on MAXSport channels. These comments sparked public outcry and negative reactions, prompting the company to address the situation. In their statement, they acknowledged that some broadcasts and comments on MAXSport may contain personal and inappropriate views from individual commentators, which was the case in the mentioned episode.

In their apology, Croatian Telekom expressed regret and apologized to anyone who might have been hurt by such statements. They emphasized their complete dissociation from these views, clarifying that they do not reflect the opinions of the editorial team or the publisher. The company reiterated its expectations from its commentators to provide professional sports analyses, steering clear of inappropriate commentary regarding club relations and internal policies.

Furthermore, Croatian Telekom stressed that they do not support personal attacks or disqualification of individuals in sports discussions. This incident highlights the ongoing responsibility of media outlets to maintain professional standards and ensure that their analysts adhere to a code of conduct that respects all individuals involved in sports, while also reflecting the values of their corporate identity.