Daniel Rocha, the entrepreneur who founded the popular açaí chain Açaí no Grau, was posthumously honored during the Barragem Carnival in Bocaina, Piauí. This well-attended local event, which began on Sunday, February 15, featured a video tribute compiled by the Bocaina City Hall, highlighting Rocha's deep connection to the town and its reservoir. The video showcases moments from his business career as well as personal interactions with family and friends.

Rocha, who passed away at the young age of 43 in January, was remembered not only for his entrepreneurial achievements but also for his vibrant personality and love for the community. In the video, one poignant quote reflects on his belief in Bocaina's potential: "He looked at this place [the reservoir] and saw what many had yet to recognize." His investments and involvement in local sports and activities underscored his commitment to the area's development and prosperity.

The mayor of Bocaina, Guilherme Macêdo, shared that Rocha was originally from Sussuapara, Piauí, and frequently moved between Bocaina and Picos, Piauí. This recognition serves not only as a tribute to Rocha's legacy but also reinforces the ties between local entrepreneurs and their communities, demonstrating the significant impact one individual can have in fostering local identity and support through their business ventures.