Carrefour, the French retail giant, has reported a significant decline in comparable sales in Poland, which fell by 2.8% in the fourth quarter, the worst performance among all its international markets. Over the course of 2025, overall sales contracted by 1.7%. The company attributes these declines to the high level of competition in the Polish market, which has proven to be particularly challenging despite Carrefour's efforts to revitalize its business strategy. Furthermore, the number of Carrefour stores in Poland has decreased by almost 50 in recent years, signaling a troubling trend for the brand's presence in the country.

The closure of stores raises questions about Carrefour’s long-term viability and strategies in Poland, especially in a market where competing retailers are thriving. The company has invested in various strategic initiatives aimed at enhancing its performance and adjusting its structural approach to the competitive landscape. However, despite these efforts, the process of selling stores and restructuring has not yielded significant results, which raises concerns among investors and stakeholders about the future of Carrefour in the Polish retail sector.

Additionally, while Carrefour's efforts in cost-saving and e-commerce development may be benefitting them in other markets, these strategies have not translated into success in Poland. The disparity between performance in Poland and other international markets suggests that Carrefour needs to rethink its approach in order to remain competitive and relevant to Polish consumers, who are increasingly drawn to other retailers offering better alternatives. The ongoing sales decline and decreasing store count highlight the urgent need for Carrefour to adapt its business model to the specific challenges it faces within Poland's dynamic retail environment.