The Carnaval in Januária, located in the northern region of Minas Gerais, has attracted about 5,000 participants daily since its start on February 6, marking a successful pre-carnaval phase. The event has bolstered the local economy by engaging 22 entrepreneurs in food and beverage sectors and additional vendors, reflecting the economic potential festivals can harness for small businesses in the area.

Local merchants like André Lopes, who operates a beverage stand, are capitalizing on the festive occasion to increase their revenues. Lopes highlighted the difference of the current year's celebrations, noting how a successful pre-carnaval with electric trios drew visitors from neighboring cities, adding excitement and anticipation for the ongoing Carnaval event. Such gatherings foster community spirit and provide platforms for local culture to flourish.

The combination of traditional festive elements, local community involvement, and heightened commercial activity demonstrates the significance of the Carnaval in Januária, not just as a period of joyous celebration but also as an essential economic driver for the area. As the festivities continue, the potential for further engagement from tourists and local residents alike remains significant, promising a bright future for future celebrations and community gatherings.