In February 2025, the average price increase in Argentina was recorded at 2.2%, a figure that still remains below the latest inflation index. Despite the overall price hike, certain car manufacturers, including Chevrolet and Hyundai, implemented price freezes on their entire lineup or specific models. Other brands like Honda, Kia, and DS have offered considerable discounts on selected models, showcasing varied tactics to maintain sales momentum achieved in 2025, which was the most robust performance since 2018, especially following a slight decline of 5% noted in January.

The 10 cheapest cars available in the market primarily fall into the categories of city and compact vehicles, which constitute the largest segment of Argentina's automotive fleet. Comparing these cars to the previous year, none of the models classified as the cheapest in early 2025 exceeded the regulated price cap. This aligns with the manufacturers’ efforts to make affordable options available to a broader range of consumers, particularly in an economically challenging environment where keeping vehicle costs manageable is paramount.

Overall, the strategic pricing policies and zero-interest financing initiatives introduced by automotive brands are crucial in countering the economic pressures revealed by inflation and competition with other transport modes. These developments indicate a proactive approach from manufacturers to adapt to changing economic conditions while aiming to secure their market share against potential losses from rising costs and consumer demand shifts.