In the mid-20th century, a new vacation culture emerged in Sweden, marking a shift in how Swedes perceived their leisure time. The Workers' Museum, recognizing this significant aspect of Swedish cultural history, is preparing for an exhibition that will showcase the evolution of holiday traditions and the souvenirs that represent these changes. The museum is specifically seeking contributions from the public to gather a diverse array of souvenirs that illustrate the shift towards charter vacations, which have become immensely popular among Swedes.

This call for souvenirs not only highlights the impact of travel on Swedish culture but also underscores the role of the Workers' Museum in preserving and interpreting national heritage. By collecting these items, the museum aims to create a narrative around how vacations have shaped identities, family dynamics, and social practices in Sweden over the years. The focus will be on items that encapsulate the memories, experiences, and values attached to leisure travel in the Swedish context.

The exhibition promises to offer insights into the collective memory of Swedes as travelers, showcasing everything from trinkets and postcards to more meaningful artifacts that tell personal stories. As charter travel became synonymous with ease and accessibility, the museum hopes to reflect this evolution and engage the community in discussing how these experiences have influenced present-day customs and attitudes toward vacationing in Sweden.