Sweden's Visit Sweden organization is promoting a unique campaign that gives five foreigners the chance to use a Swedish island for one year, but they won't own the island.
Sweden's tourism-promoting organization, Visit Sweden, has launched an extraordinary campaign offering five foreigners a one-year right to inhabit a Swedish island, while making it clear that they will not own it. This initiative allows participants to live on one of the five islands and act as caretakers, providing a unique opportunity to immerse themselves in nature. The islands are described as remote yet close enough to essential services, ensuring that daily necessities can be met. However, details regarding the specific services available on each island are not elaborated in the announcement.
Competition for the use of these islands is open to applicants from all over the world, but it does exclude Swedish citizens. According to Visit Sweden's CEO, Susanne Andersson, the campaign aims to invite individuals to experience the tranquility and serenity of nature that the Swedish islands offer. The concept of having one’s own island, even if only temporarily and without ownership, presents an enticing opportunity to many, as the announcement points to a new, community-oriented initiative that promotes ecotourism and quiet living.
With applications now being accepted, this initiative may attract a diverse range of participants, potentially leveraging the appeal of Sweden’s serene landscapes. It highlights the country's efforts to promote a more sustainable form of tourism, encouraging people to connect with the environment while addressing the growing global demand for unique travel experiences, particularly in the wake of post-pandemic travel preferences.
