Primark has unveiled a new line of skincare products that are inspired by the popular Korean 'glass skin' trend, with prices starting as low as £4.50. The 'glass skin' look emphasizes achieving luminous, ultra-smooth, and intensely hydrated skin, which has become a significant movement in the global beauty industry. This trend focuses on long-term skin health through effective hydration and layering of products, moving away from heavy makeup to a more natural, glowing appearance.

Previously, fans of the glass skin aesthetic were required to invest in elaborate skincare routines involving up to ten steps and high-end products sourced from niche retailers. With Primark's new range, achieving the glowing complexion has become accessible to a broader audience due to the affordability of its products. This shift highlights how mainstream retailers are increasingly tapping into beauty trends that were once only available to a select few, making such trends more inclusive.

The impact of Primark's launch is likely to be significant in both the retail and beauty sectors, as it caters to the growing demand for affordable yet effective skincare solutions. As the Korean beauty trend continues to expand globally, this collection could inspire other high-street brands to introduce similar offerings, thus reshaping consumer expectations around skincare affordability and innovation.