A TikTok influencer, Jordan, explored Primark's budget-friendly Korean skincare line, which has become increasingly popular amidst the K-beauty trend. Many beauty enthusiasts are seeking the coveted 'glass skin' look, but often at a high cost due to established brands like Laneige and Beauty of Joseon. By offering products at lower prices, Primark aims to make K-beauty accessible to a broader audience.

Jordan's first product from Primark was the cleanser, essential for any effective skincare routine. As she documented her experience, the influencer expressed her astonishment at the significant improvement in her skin's appearance after using the budget products. This highlights the potential benefits of affordable skincare options, yet poses the question of whether they can genuinely compete with more established high-end brands.

Overall, this review underscores the shifting dynamics in the beauty industry, where affordability and quality are critical to consumers. As Korean skincare continues to dominate, brands like Primark may reshape consumer habits by proving that effective skincare does not have to come with a hefty price tag, encouraging more individuals to try K-beauty products without the financial strain.