An increasing number of Polish families are choosing to travel to warmer destinations during winter holidays, with a notable rise in interest towards Morocco.
As Poland experiences its final stint of winter holidays, data from Travelplanet.pl reveals a significant 20% increase in the number of families opting for vacations in warmer climates compared to last season. This trend indicates a growing willingness among Poles to seek sunshine during the winter months, even as traditional winter elements remain strong in the country. Travel agencies are reportedly well-prepared for this rising demand, with last-minute offers still available despite high competition for popular resort spots.
Ewelina Karczewska-Stasik from Travelplanet.pl highlights the shift in vacation habits, noting that more Polish citizens can afford to travel internationally more than once a year now than a decade ago when exotic winter getaways were usually considered a luxury. The expanding and more accessible network of flight connections is a key driver behind this trend, facilitating easier travel to warmer destinations. This change reflects broader economic improvements and a changing tourism landscape in Poland.
Lastly, the growing interest in southern destinations, particularly Morocco, points to an evolving perception of winter holidays among Poles, who are increasingly keen on blending seasons with travel experiences. Such shifts not only have implications for local travel agencies but also suggest significant trends in tourism preferences that could influence future marketing strategies and destination popularity over the coming years.
