Miqueias, a delivery man from Teresina, Brazil, started sharing his work routine on social media in 2025, posting photos that highlighted his weekend earnings, which ranged from R$ 550 to R$ 650. His posts quickly gained traction, leading to viral popularity and encouraging him to record videos detailing his strategies for success in the gig economy.

After discovering significant engagement with his posts, Miqueias began producing content that aimed to help his followers achieve weekly financial goals. His first instructional video focused on how to earn R$ 2,000 a week, a concept that resonated with his audience. Although the process of documenting his week was exhausting, he managed to exceed his goal and reported making R$ 2,035 in one week, further boosting his profile on social media.

Miqueias then transitioned to creating narrated videos where he shares his strategies and experiences while working. His approach not only entertains but also motivates aspiring gig workers by providing them with practical advice and insight into the earning potential of delivery jobs. His story reflects the growing trend of social media influencers in Brazil capitalizing on their unique experiences to create engaging content that informs and inspires others seeking financial independence through gig work.