In a surprising move, Argos has slashed the price of the Samsung Galaxy A16 4G smartphone to below £120, offering Samsung fans an affordable option just ahead of the anticipated Samsung S26 launch. This price cut highlights the retailer's strategy to attract budget-conscious consumers looking for reliable technology. The Samsung Galaxy A16 4G, equipped with a 6.7-inch FHD+ Super AMOLED display, is designed to deliver vibrant visuals, enhancing the user experience for streaming and browsing.

The smartphone combines a sleek design—measuring only 7.9mm thick—with a powerful 2.4GHz octa-core processor, ensuring smooth operation for everyday tasks. Its impressive features include IP54 protection against dust and splashes and a robust 5,000mAh battery that supports fast charging, appealing to users with active lifestyles. This price cut not only emphasizes the product's value but also aims to boost sales as competitors in the budget smartphone market intensify.

The timing of this announcement is particularly strategic as consumers anticipate new product launches from big brands like Samsung. By positioning the A16 as an attractive option during this period, Argos could capitalize on consumer buzz and pique interest in its product lineup. As shoppers seek deals on technology, this offer positions Argos favorably within the competitive electronics market, reinforcing its commitment to providing accessible gadgets for a range of consumers.