In 2025, the prices of household appliances in Argentina decreased by more than 40%, driven by a combination of factors such as increased imports, reduced taxes, and heightened competition. The result has been a significant drop in costs, particularly among white goods, with products like refrigerators and washing machines seeing price drops of 10% and 18% respectively. NielsenIQ reports that this substantial decrease can be attributed to a wider variety of offerings in the market, which was previously constrained by import restrictions.

The market conditions in 2025 facilitated a strong increase in both the variety of appliances available and the overall volume, particularly in categories that had been previously affected by import restrictions. As a consequence, consumers benefited from a wider selection of products at lower prices. Moreover, data indicates that the increase in availability led to deflationary episodes in several months of 2025, significantly lowering the relative prices of appliances compared to the general Consumer Price Index in Argentina.

This price drop not only highlights a recovery in the appliance sector but also serves as an indicator of changing consumer behavior in response to improved market conditions. With the availability of various brands and models at competitive prices, consumers are likely to feel more confident in making household purchases, potentially contributing to economic growth in the appliance and related sectors in the coming years.