Sales projections for televisions, refrigerators, and household appliances in Argentina suggest minimal growth due to stagnant purchasing power, even amidst the high expectations associated with the World Cup.
The appliance market in Argentina has entered 2026 with cautious expectations, forecasting a year marked by installment payments and promotions to drive sales. According to industry stakeholders, without strategic incentives, there is unlikely to be significant movement in sales figures, contrasting sharply with the positive numbers seen in 2025. This year is expected to focus on stabilization and structural adjustments within the market.
Both manufacturers and major retail chains have echoed the sentiment that the outlook remains bleak, with estimates suggesting that sales might fluctuate between a 10% decline and a modest 5% increase. These projections highlight the impact of stagnant purchasing power on consumer behavior, which is central to the anticipated performance of the market. Despite the economic challenges, the World Cup, a significant event for television sales, is nonetheless seen as a potential catalyst for a slight uptick in average sales, though it may not be enough to counterbalance the overall slowdown.
As the Argentinian market concluded 2025 with notable growth, the shift into 2026 presents a more tempered scenario, wherein experts are calling for a reassessment of strategies to adapt to the current economic environment. The forecasts reveal an urgent need for the sector to innovate and perhaps rethink its approach to consumer engagement in order to foster recovery and growth in the near future, especially during a year with the high-profile World Cup on the horizon.
