In a recent taste test conducted by consumer website Which?, supermarket own-brand salt and vinegar crisps emerged as the preferred choice over well-known brands such as Kettle, Pipers, and Tyrrells. The analysis involved a group of 72 participants who sampled 10 different premium salt and vinegar offerings including brands from Aldi, Asda, Sainsbury's, Tesco, and others. The evaluation criteria focused on several factors: flavor accounted for 50% of the total score, while texture and aroma each contributed 20%, and appearance made up the final 10%.

The outcome highlighted that not only did supermarket own-brands receive higher scores overall, but they also surprised many by outperforming established competitors in the snack market. With their unique recipes and taste, these own-brand products have proven to be favorites among crisps enthusiasts. The finding suggests a shift in consumer behavior towards value for money, especially during challenging economic times when shoppers may prefer budget-friendly options without sacrificing quality.

This revelation could prompt more shoppers to reconsider their snack choices and potentially encourage supermarkets to further invest in their own-brand offerings, possibly leading to a broader range of premium snacks that compete directly with longstanding market leaders. As consumer loyalty dynamics shift, brand further initiatives may be necessary to retain their market share.