A French football club is promoting its jerseys by giving fans a chance to win gold bars as part of a marketing campaign.
Versailles FC, a third-division French football club, has launched an unprecedented marketing campaign partnering with a company specializing in the buying and selling of gold and precious metals. Fans have the opportunity to win gold bars when they purchase the club's jerseys for the 2025-2026 season. The club announced the details of the contest on its official Instagram, stating that five gold bars would be awarded to 'lucky' supporters, as reported by the French newspaper 'Le Parisien.'
The promotion encourages fans by saying, 'Buy your jersey and win a gold bar,' highlighting the excitement of the campaign. With every purchase of a 'golden' jersey, whether it be sleek or bold, customers are automatically entered into the draw to win gold bars of varying weights and values. The contest features gold bars weighing 20 grams, valued at β¬2,920 each, 10-gram bars worth β¬1,474 each, and a 5-gram bar at β¬740, enticing fans with the possibility of winning significant rewards.
This unique initiative reflects an innovative approach in football marketing, aiming not only to boost sales of the club's merchandise but also to engage fans in a unique way. The collaboration with Godot & Fils, a reputable name in the gold trading industry, adds credibility and excitement to the promotion, possibly paving the way for similar campaigns in the sports sector as clubs look for creative ways to connect with their audience.
