A new social media platform, Slapp, has been launched specifically for the Icelandic community, aimed at addressing the issues of artificial content and overwhelming advertisements present in other social media outlets. Co-founder Kristján Leó Guðmundsson expressed that the platform was created by friends who noticed that the exciting content traditionally found on social media has diminished, making it necessary for users to connect more authentically and directly with their friends and family.

Slapp introduces a unique registration process where users must sign in using electronic IDs, ensuring that no one can operate under a pseudonym. This initiative promotes accountability and transparency among users, allowing individuals to know who is behind each profile and preventing issues associated with bots or meme pages. The platform aspires to create a space where genuine interactions can thrive, contrasting with the impersonal nature of larger social networks.

With its focus on authenticity and a localized community, Slapp could significantly impact how Icelanders engage online. The platform features a popular 'party-button', which further encourages real-life interactions among users. As the digital landscape evolves, the introduction of Slapp highlights a growing trend towards creating tailored digital spaces that foster genuine connections, catering specifically to the needs and culture of the Icelandic society.