The article emphasizes the Maltese Order's initiative to encourage Lithuanians to allocate 1.2% of their income tax to support elderly and disabled individuals. The campaign simplifies the donation process, allowing people to easily direct funds to this cause without needing to open their wallets extensively. It highlights that this is a unique opportunity to assist vulnerable groups in society, promoting a sense of community responsibility.

Through compelling stories and visuals, the Maltese Order strives to spotlight the isolation many seniors face, particularly in the case of Genute, a 95-year-old woman who lives alone and struggles with vision loss. The campaign aims to foster solidarity among the community by urging people to consider the social impact of their contributions. By merely clicking a button to designate funds, donors find themselves part of a larger movement to alleviate the burdens of elderly individuals like Genute, who represent many in similar situations.

The essence of the campaign advocates patience and empathy, urging citizens to respond to the quiet pleas of the elderly while offering genuine help through a straightforward act of donating their tax. This not only addresses financial needs but also enriches the social fabric by connecting the younger generation with their older counterparts, promoting awareness of the challenges that seniors face today. The Maltese Order's call to action, therefore, is not just about monetary support; it is about building a more caring society.