In a recent commentary published in Vísir, Guðný S. Bjarnadóttir, the chair of the organization 'Vitund', which focuses on preventing gender-based violence, asserts the societal implications of individuals purchasing sex. She responds to Jón Gnarr's stance regarding the resignation of Guðbrandur Einarsson, a member of parliament who stepped down due to past attempts to purchase sex in 2012. Bjarnadóttir points out that, contrary to Gnarr's remarks, it is indeed a matter of public concern when men attempt to buy or have bought sex.

Bjarnadóttir criticizes the position taken by Gnarr, stating that no one demanded Guðbrandur's resignation and that it was a personal decision that should be respected. Her commentary emphasizes the need for perpetrators to take responsibility for their actions in such matters, arguing that the social implications of sex purchasing are significant and warrant public discourse. She refers to her discomfort in reading Gnarr's piece, indicating the strong emotions tied to the subject.

The ramifications of these discussions extend beyond just the individuals involved; they touch on broader themes of accountability, societal norms, and the ongoing conversation surrounding gender-based violence. This commentary illustrates how issues of sexual exploitation and purchasing are intertwined with the public's responsibility to address and respond to these occurrences.