The article centers on Barbora Baronová's recently published book titled 'Soft', which critically examines the paradox of how society is inundated with sexual imagery and discussions yet remains overwhelmingly fearful of openly discussing or reading about sex. In her reflections, Baronová poses fundamental questions about the societal norms that create an atmosphere of shame surrounding sexual expression, questioning why something as natural as sex is laden with stigma.

Baronová shares personal experiences, including her visit to a Japanese love hotel, emphasizing how repeated exposure and experiences can normalize once-taboo actions such as nudity in front of others. Through her lens, the article highlights the incongruity between the ubiquity of sexual content in media and the reticence of individuals to embrace and articulate their sexualities. This critical inquiry further invites readers to reflect on their own perceptions and the cultural barriers that inhibit open dialogues on sexual matters.

Ultimately, the publication serves as a call for greater acceptance and openness regarding sexual topics, seeking to dismantle the shame associated with them. Baronová's insights aim to foster a more informed and accepting society where individuals feel liberated to discuss and explore sexual issues without fear or judgement.