Ferrari is implementing a new strategy focusing on producing more models in limited volumes rather than a few high-scale models, leading to unique designs and increased employee bonuses.
Ferrari is shifting its approach by adopting a strategy that favors producing a higher number of limited-edition models over maintaining a few mass-produced cars. This strategy allows the company to shorten the lifecycle of individual car generations while introducing a greater variety of special editions and one-off models. The decision to embrace a more diverse portfolio caters to both the unique tastes of car collectors and the current market trends where exclusivity is highly valued.
The implementation of advanced computer-aided design allows Ferrari to reduce costs and significantly shorten the development time for new variants. Utilizing existing mechanical frameworks, Ferrari is able to create several models that embody different characteristics without extensive redesign. This approach mirrors strategies employed by competitors like Bugatti, highlighting a broader trend within the luxury automotive sector towards greater customization and specialization, which has positively influenced the used Ferrari market.
With forecasts indicating a fully booked order portfolio until 2027, it is evident that the brand continues to thrive. A successful financial year ending in 2025 coupled with strategic innovations positions Ferrari not just as a vehicle manufacturer but as a prominent player in the luxury goods market, leading to record bonuses for employees and an overall boosting of the brand's prestige and market value.
