Look Mum No Computer, the YouTube star and experimental singer-songwriter whose real name is Sam Battle, has been selected as the UK's representative for the Eurovision Song Contest 2026, which is set to take place in Vienna in May. Known for his unique approach to music and his passionate commitment to the Eurovision brand, Battle has garnered a substantial following on social media, with over 1.4 million subscribers on YouTube and 85 million views on his channel since its inception in 2016.

In an announcement filled with excitement, Battle expressed his honor and enthusiasm for joining a legacy that he admires deeply. He described the opportunity as 'bonkers' and emphasized his long-standing love for Eurovision and its ability to bring joy to millions around the world. His dedication to his craft is evident, as he has spent considerable time writing, producing, and documenting his creative process, signaling that fans can expect a unique performance that showcases his artistry.

As the UK seeks to make a mark in a competition that is notoriously competitive, Battle’s appointment marks a notable shift towards newer forms of artists and influencers in the music scene. With the stage set in Vienna, audiences eagerly anticipate how Look Mum No Computer will reinterpret the Eurovision experience through his innovative musical lens, potentially broadening the appeal of the contest to younger generations.