The UK has revealed its entry for the Eurovision Song Contest, naming electronics performer Look Mum No Computer, whose real name is Sam Battle. This announcement signifies a bold shift in direction for the UK's representation at Eurovision, as Battle is a unique figure in the music scene, primarily known for his engaging and creative content on YouTube since 2016. By taking part in Eurovision, he expresses both excitement and a deep appreciation for the competition, highlighting its ability to bring joy to millions worldwide.

Battle, hailing from Kent, has a background in music that includes being the frontman of the indie-rock band ZIBRA, which played at Glastonbury in 2015. This transition from a band to a solo electronic act reflects an evolution in his career and musical style. In his statements, he emphasizes the hard work he has put into creating original music and is keen to showcase his creativity to a wider audience through the Eurovision platform.

His approach to Eurovision is characterized by a blend of enthusiasm and a serious commitment to representing the UK. As a self-described Eurovision fan, Battle is poised to bring a new energy and innovation to the contest, aiming to captivate viewers with his unique musical vision. The expectation is that his performance will resonate with the audience, potentially revitalizing interest in the UK's entries, which have faced criticism in recent years. With his background and fresh perspective, Battle aims to synthesize a performance that aligns with the spirit of Eurovision while marking a personal milestone in his music career.