Trib3, a fitness center operating in Helsinki, has announced that it is hiring customer service personnel and trainers, but under freelance arrangements rather than as standard employees. According to Helsingin Sanomat, the center's job postings indicate that they are seeking workers for contractual positions with an hourly wage of 18 euros, excluding value-added tax. The advertisement features the phrase "Join the Trib3 family," which is part of their branding strategy to attract potential candidates.

Anu Kähkönen, a contract specialist at the Service Union United (PAM), has pointed out a growing concern regarding what she refers to as 'sham entrepreneurship.' She explains that when the employer dictates the work conditions, such as schedules and locations, this resembles a traditional employment relationship, allowing the employer to circumvent additional costs associated with permanent employment, including pensions and insurance. Kähkönen estimates that companies can reduce their reported wages by approximately 30% by utilizing this kind of freelance arrangement.

Trib3 originated from the UK and opened its first location in Finland in 2019. The company's approach to staffing raises significant questions about labor rights and the viability of freelance work in the service industry, particularly in fitness. This case serves as a critical example of the ongoing conflicts between flexible work arrangements and the stability and benefits associated with traditional employment contracts, prompting discussions among labor unions and professionals about the future of work in Finland.