Region Zealand has launched a campaign focused on recruiting young individuals into health-related educational programs, aiming to address the shortage of skilled workers in the healthcare sector. The initiative, which operates on social media, showcases 20 different health-oriented educational paths. Prospective students are introduced to a digital universe that includes an educational guide and a student ambassador corps sharing their experiences in these programs.

Trine Birk Andersen, the chairman of the regional council in Region Zealand, emphasizes the importance of awareness regarding the multiple opportunities available in the healthcare education sector. The campaign is designed to inform and engage potential students about the various options while highlighting the pressing need for skilled employees within the health system. There is a significant demand for health professionals, and this initiative seeks to ensure that more young people consider careers in healthcare.

Overall, the campaign is not only about raising awareness but also about ensuring the long-term sustainability of health services in the region. By using modern and engaging digital platforms, Region Zealand hopes to attract a new generation of health professionals who can contribute positively to the healthcare system, thereby strengthening it for future challenges.