Apple is reportedly preparing to introduce a new low-budget laptop, a non-premium MacBook, targeting budget buyers. The launch is anticipated to take place next month, in March. This new MacBook is part of Apple's long-term strategy to compete against lower-priced Windows laptops, indicating a shift in their product line as they strive to attract a broader customer base by offering a more affordable option.

Additionally, the new budget MacBook is expected to showcase a shift in design philosophy for Apple, moving away from the traditional simple color options of past models to potentially more colorful variations. Reports suggest that Apple is planning an event next month where this budget MacBook will be revealed, although details on whether other products will also be launched during this event remain unclear.

The pricing for this new MacBook is rumored to be below $1000 (around ₹90,700), positioning it as the most affordable MacBook yet. As Apple promotes this device to challenge competitors in the budget segment, the implications of such a model could significantly alter the landscape of budget laptops in the market, attracting users who previously considered only Windows-based options due to price constraints.