Logan Paul, a professional wrestler and YouTube star, made headlines by selling a Pokémon card for more than two billion Icelandic krónur, which is approximately 14 million USD. This staggering price emphasizes the growing value and demand for collectible trading cards, particularly those related to popular franchises such as Pokémon. The card sold is one of only forty in existence and is highlighted as being particularly well-preserved, further contributing to its high auction value.

Paul purchased the card in 2021 for around 650 million Icelandic krónur and has since seen its value appreciate significantly. The sale was announced during a live stream on his YouTube channel, showcasing the increasing crossover between digital media and collectible trading within pop culture. A representative from the Guinness World Records presented Paul with a certificate, officially recognizing this transaction as the most expensive Pokémon card sale at auction to date.

The buyer, AJ Scaramucci, a venture capitalist and son of Anthony Scaramucci, the former White House communications director, expressed excitement about this purchase as his first step into what he termed a "treasure hunt" for valuable collectibles around the world. This transaction not only highlights the lucrative nature of collectibles but also indicates a growing trend among investors looking at unconventional assets for value addition in their portfolios.