American YouTube star and wrestler Logan Paul sold a rare Pokémon card at auction for approximately $16.5 million, equivalent to around 14 million euros, making it the most expensive collectible card ever auctioned. The card, known as the Pikachu Illustrator, came with a customized diamond necklace that Paul had worn during his wrestling event at WrestleMania 38, and he has promised to deliver the card personally to the auction winner. Paul originally purchased the card five years ago for about $5.3 million, indicating a substantial profit from the sale after auction fees.

The Pikachu Illustrator card is extremely rare, with only 39 copies made as part of an illustration competition in the 1990s. The auction for the card lasted 42 days, attracting significant attention and participation from collectors and fans alike. Since the Pokémon brand has become the world's most profitable media brand, even surpassing Disney and Star Wars, the value of such collectible cards has skyrocketed, reflecting the growing trend of collectibles as investment opportunities.

Paul's successful sale is also indicative of the changing landscape of collectible markets, where social media influencers and celebrities impact the value and popularity of items. The auction was conducted by Goldin Auctions, founded by Ken Gold, who noted that the demand for Pokémon collectibles continues to rise as nostalgia-driven purchases become more common among fans and collectors. This sale could further increase interest and investment in similar collectibles, marking a notable trend in the intersection of pop culture and investment strategies.