In the interior cities of São Paulo, Carnival significantly boosts the tourism sector, particularly in Tatuí, a city known for its rich tradition in candy production. This year, sales are anticipated to rise approximately 40% as the city prepares to welcome an influx of tourists, with estimates of 15,000 attendees visiting for the festivities. The vibrant atmosphere during this time draws in visitors who often come bringing friends and relatives to enjoy the local sweets.

Antonio Lima, a local candy producer, is experiencing heightened demand as Carnival approaches. He is working diligently to prepare his products, highlighting that the increase in tourism is beneficial for his business. As people flock to the city to celebrate, it not only boosts his sales but also places a strain on production. He emphasizes the importance of being well-known in the area, as tourists contribute to sustaining his sales throughout the carnival season.

Tatuí's Carnival is one of the most traditional celebrations in the region, with historical significance that attracts many eager participants every year. In 2025, the city welcomed 12,000 visitors, and with expectations already set for 15,000 in the current year, the celebration not only enhances the festive spirit but also underscores the economic impact of these cultural events on local businesses, particularly in sectors like food and hospitality.