In Latvia, greenhouse manager Inese Raubiško-Reķe has expressed her concerns over a dramatic rise in heating costs, reporting that her January heating bill increased by 70% compared to the same month last year. This surge in energy expenses comes at a challenging time as workers prepare for the upcoming growing season, including cucumbers and tomatoes, while maintaining the necessary temperatures for blooming flowers such as tulips and primroses. Ensuring a steady temperature is critical for both plant health and product viability, especially during the cold winter months.

The nursery operates over four hectares of greenhouses that require constant heating, with specific temperature needs for different types of flowers. Raubiško-Reķe highlights that despite these increased operational costs, the rise in heating bills will not translate to higher prices for the flowers. This statement signals their commitment to maintaining affordability for customers, despite the economic pressures from rising utility costs. However, they are also feeling a strain in sales, with fewer flowers being purchased compared to previous years, hinting at an overall downturn in consumer demand.

The situation reflects broader economic challenges facing local businesses as they navigate high operational costs while striving to keep prices stable to attract customers. As locals deal with freezing temperatures outside, the nursery's management is looking for ways to adapt to these financial pressures, emphasizing their resilience and dedication to survival during these turbulent times.