Feb 16 • 17:40 UTC 🇫🇷 France Le Figaro

A "crying horse": A sad-smiling stuffed toy created by mistake becomes the star of the Chinese New Year

A defective plush horse with a sad smile has unexpectedly become a sensation in China, selling 15,000 units daily as the country prepares for the Year of the Horse.

A plush toy designed as a horse, which mistakenly features a sad smile due to a manufacturing error, has taken China by storm as the New Year approaches. With the Chinese New Year coming on February 17, this unique toy, which combines round shapes and large blue eyes, has gained enormous popularity, selling 15,000 units each day. The toy's appearance has resonated with a sense of pessimism among the younger generation in China, as showcased on social media platforms where it has garnered significant attention.

Traditionally, it is customary for Chinese families to purchase mascots representing the zodiac animal of the new year, and this year marks the Year of the Horse. Yiwu, a city known as the "world's supermarket" for small goods in the Zhejiang province, has seen a surge in the production and sale of these horse-themed toys. The accidentally designed plush has thus become synonymous with the celebrations, blending cultural significance with its unexpected design outcome.

The rise of this plush horse speaks to cultural trends within Chinese society, especially among the youth. The spread of the toy highlights how modern consumer behavior is intertwined with social media trends, reflecting broader societal sentiments. While manufacturers may have intended to create a joyful representation of the Year of the Horse, the unexpected popularity of this 'crying horse' delves deeper into how emotions are portrayed and perceived in consumer goods today.

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