As the Year of the Horse approaches, Chinese consumers are prioritizing emotional satisfaction over brand prestige, leading to a surge in sales of playful toys and pets items.
With the Year of the Horse on the horizon, Chinese shoppers are increasingly drawn to festival-themed products that emphasize emotional connections rather than conventional brand prestige. Consumers are eager to find mascots, dolls, and charms representing the zodiac animal, favoring soft and playful designs. This shift signifies a broader change in consumer values where emotional fulfilment begins to take precedence over material wealth and status.
